ITIAVA began with a simple search: a jacket our founder actually wanted to wear every day. A frequent traveler with limited luggage, she needed one jacket that could do it all.

Our name brings together ITI meaning “this”, and AVA meaning “only”—a search for that one jacket.

Last winter, she couldn’t find something that combined all the features she wanted. Without the right jacket, heading out for her daily long walk—with music in her ears and a chill in the air—felt much less inviting. That experience sparked an idea: create thoughtfully designed outerwear that makes it easy to step  outside quickly.

Launched in 2026 and based in North America, ITIAVA is a women-owned and women-run brand. We believe in clean, timeless designs, uplifting colors, and durable materials made to stand up to repeated washing and drying. Our goal is simple: practical pieces you enjoy wearing, season after season.

We work with manufacturing facilities that uphold fair and respectful employment practices, recognizing the skill and care of the people who bring our designs to life.

We also believe that great design starts with listening. Have a color, silhouette, or feature you’d love to see? Contact us through the link at the bottom of this page. We welcome your feedback and will consider your suggestions as we develop future collections.

Gray days need a pop of color in a jacket that makes you want to head outdoors.